MAX HEINEMANN ON HEINEMANN'S SYDNEY AIRPORT MEGASTORE STRATEGY. 7 minutes.
The new Heinemann store at Sydney Airport is currently the largest airport duty free store in the world. And it makes a very large impression. It both surprises and delights and surely acts as a benchmark for what can now be expected from Heinemann. The store is the recent winner of a prestigious award for its interior design. But as you will see from this video and the walkthrough from Constantin Wiesmann (see below), that is only one feature of this very remarkable execution. These videos are the long form versions of the films that were shown recently at The Trinity Forum in Mumbai and form part of the collaboration between airportdynamics.tv and moodiedavittreport.com