'SENSE OF PLACE'? Belo Horizonte Airport delivers the real deal. 12 minutes.
Many airports talk up their commitment to providing a sense of place. But few have gone to the same lengths that have been achieved at Belo Horizonte International Airport by Rene Baumann and his team. The commercial strategy and philosophy behind their extraordinary landside retail offer is fundamentally different from most airports worldwide and provides a genuine reflection of local culture and products. Praca Mineira is an example of art of the possible - one that has achieved considerable commercial success in a very short time. An important video for the industry, this extract is part of a documentary from a new video series entitled 'Airport Commercial Excellence' that has been produced by Peter Marshall and is aired on airportdynamics.tv and www.moodiedavittreport.com