BLUE STORKS - AN INDEPENDENT FORCE IN TRAVEL RETAIL. 10 minutes.
Three years ago, Frederik Westelinck and Arnaud Fauvarque set up a commercial agency for the TR business. They now represent 10 brands in the growing fashion and accessories category and have created a fast track business with a current retail value of 28 million euros. They are doing well because they have been able to identify the hot, new performing brands from the high street and instagram - brands not previously in travel retail. In doing so, they provide what they call 'the cherry on the cake' for the business - performing well for both retailers and brand clients. Peter Marshall visited their offices in Brussels and spoke to both Directors.