Success is all about relevance, and Melbourne's Terminal 2 A$ 50m transformation has an abundance of new concepts, new offers and great designs that have delivered a great retail success story. The aim was to deliver good, better and best in all categories and to bring the best of the city to the airport.
The luxury precinct of 11 stores is a great example. So, too, the food and beverage and specialty stores, which come with established names and Melbourne-based themes.
Combined with Dufry's 'New Generation' store, the airport has delivered the 3 'E's - experience, entertainment and enjoyment. The T2 transformation is impressive.